5 video content types for business growth

SQONE Blog

5 video content types for business growth - beyond advertising and content marketing

When thinking about video content and its potential benefits for your business, most of us tend to think about advertising. While video content can certainly be effective in advertising, there are other uses for video that can drive success for your company.

There are multiple uses of video content in business, from creating a business around video content itself to using video as an efficient form of communication that leverages current content consumption trends, where video content represents the majority of internet traffic.

In this article, we will focus on the latter and discuss 5 examples of video content types that can drive business growth beyond advertising and content marketing.

1. Pitch films/Presentation videos

Start your presentation off with a bang! Add a video to your intro for an engaging and visually appealing way to grab your audience's attention and set the tone for an impactful presentation. Trust me, your audience will thank you!

A video in the introduction of a presentation can provide several benefits.

-it can engage the audience and capture their attention from the start. A well-produced video that is visually appealing and informative can set the tone for the rest of the presentation and create a positive impression on the audience.

-it can be used to provide a preview of the presentation's key points, which can help to guide the audience's expectations and focus their attention.

-it can be used to establish a theme or message that will be carried throughout the presentation.

Additionally, video is a versatile medium that can be used to present a wide range of information, such as statistics, customer testimonials, and product demonstrations. This can help to make the presentation more dynamic and interesting.

Finally, it can also be used to convey emotions, values and personalities of the presenter or the organization that can help to build a connection with the audience.

2. Recruiting videos /Employee spotlight

Want to attract top talent and build a strong team culture? Look no further than recruiting and employee spotlight videos! These fun and engaging videos showcase the best of your company culture, values, and people, to help potential employees connect with your brand and get excited about the opportunity to join your team.

They can be used to build a strong and engaged team culture. Employee spotlight videos, can help to highlight the people behind the brand and the work they do. It can help to create a sense of community and connection among employees.

These videos can help customers to see the human side of the business, which can help to build a stronger relationship between them and the organization.

Finally, they can also be used to create social proof, that can help to attract new employees, and make current employees feel more valued and appreciated. These types of videos can help to demonstrate that the company is a great place to work, and can inspire others to want to join.

3. Onboarding and Training videos

Empower your team with onboarding and training videos! This provides a consistent and standardized training experience while also reducing costs associated with traditional training methods. With on-demand access, your team can learn at their own pace, making it a flexible solution for both the organization and the employee.

Onboarding can help to speed up the onboarding process for new employees. By providing new hires with a clear understanding of the company's policies, procedures and culture via video, they can get up to speed more quickly and efficiently.

By providing employees with video-based training:

- businesses can ensure that all employees receive the same information, regardless of where or when they are hired.

-businesses can save on travel costs, as well as the costs associated with training materials and instructors.

- employees can access them at any time and at their own pace, making it more convenient and flexible for them.

- can also be used to provide a more engaging and interactive training experience. Video-based training can make use of visuals, animations and interactive elements that can help employees to better understand and retain the material.

4 Client Testimonials

Want to showcase your success and build trust with potential customers? Use client testimonial videos! These videos feature real-life experiences of satisfied customers, providing social proof and a glimpse into the positive impact your business has made.

Client testimonial videos can be beneficial to a business or organization in a number of ways.
-they can be used to build trust and credibility with potential customers. By showcasing positive feedback from satisfied customers, testimonial videos can help to provide social proof of the value and impact of a company's products or services.
-they can be used to demonstrate the company's expertise and authority in a particular industry or field. By featuring testimonials from well-respected and high-profile clients, businesses can establish themselves as leaders in their field.
-they can be used to differentiate a company from its competitors. By showcasing the unique experiences and perspectives of customers, testimonial videos can help to highlight a company's unique selling points.
-they can be used to build a relationship with customers by showing the company cares about their customers' satisfaction.
-they can also be used to provide insights into the customer's pain points, challenges, and expectations. This can help businesses to improve their products or services, and create a more personalized experience for their customers.

5. Company Culture

Bring your company culture to life! Showcase your values, people, and opportunities with company culture videos. Team building and other company events can be captured and transformed in videos that will promote employee retention, reduce turnover, and improve productivity by showcasing that the company values their employees and also help partners connect with your brand.
There are several types of company culture videos that a business or organization can create to showcase their culture, values and people.

Day in the Life: These types of videos provide an inside look into the day-to-day work life of employees. They can showcase the company culture, values, and team dynamics.

Culture Videos: These types of videos highlight the company's mission, values, and culture, and how they are incorporated into the workplace. They can be used to attract and retain top talent, and to build trust and engagement with employees, customers and partners.

Employee Testimonials: Employee testimonials can be used to showcase the experiences and perspectives of employees, and to build trust and engagement with employees, customers, and partners.

Team Building activities : These types of videos can showcase the fun side of the company culture by showing the team-building activities, like charity events, off-sites, and parties.

Office Tour: These types of videos provide an inside look into the company's office, workspace, and amenities. They can help to build a sense of community and connection among employees, as well as showcase the company's personality and values.

Company culture videos can be beneficial to a business or organization in a number of ways.

- they can be used to attract and retain top talent by showcasing the company culture, values and opportunities to potential employees. They can help candidates to see if the culture aligns with their own values, making it more likely for them to want to work there.

- they can be used to build a strong and engaged team culture. By highlighting the people, values, and culture of the company, they can help to create a sense of community and connection among employees, and to build trust and engagement with customers and partners.

- they can be used to position the company as an employer of choice and a leader in their industry. By showcasing the company's commitment to its employees, customers and community, it can help to build a positive reputation and generate interest in working there.

- they can be used to showcase transparency and authenticity, which can help to build trust and loyalty among customers, employees and partners.

Finally, they can also be used to promote employee retention, reduce turnover, and improve productivity by showcasing that the company values their employees and create an environment where they can thrive.

In Conclusion

Video content is an important tool for businesses looking to reach their goals more quickly and effectively—and there are plenty of options beyond advertising and marketing campaigns! Investing in quality video content will help you attract top talent, create consistent onboarding experiences, showcase success stories, promote employee retention, reduce turnover, boost morale—the list goes on! There's no better time that now, to start making videos.

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SQONE Blog

5 video content types for business growth - beyond advertising and content marketing

When thinking about video content and its potential benefits for your business, most of us tend to think about advertising. While video content can certainly be effective in advertising, there are other uses for video that can drive success for your company.

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