Consistency

SQONE Blog

Uncovering the Key to Video Content Success: Insights from Top YouTubers and Independent Artists

When it comes to creating a successful video content strategy, consistency is key. Just like in fitness where it's been scientifically proven that consistency beats intensity, the same applies to business when it comes to publishing video content.

The Algorithm
There are a number of factors that contribute to this, but perhaps the most overbearing one is the role of algorithms. Not only does posting regularly demonstrate commitment to your audience, but it also helps ensure that your channel remains relevant in terms of SEO rankings, as algorithms favor channels with consistent postings over those with sporadic uploads.
If we want our content to be discovered by people outside of our immediate network, feeding into the algorithms of the different platforms will benefit any business by leveraging organic reach and saving on paid ads.

Algorithms serve as the gatekeepers of our digital world; they are responsible for organizing and presenting information on websites, apps, and even search engine results pages.

Case Study
Casey Neistad's daily vlog is a great example of how consistency can lead to tremendous success in video content. With over 12 million subscribers on YouTube, his channel is a testament to the power of consistency in the world of video content.
The consistency of his daily vlogs allowed him to not only attract new viewers, but also to retain his existing audience. The daily updates allowed his audience to stay engaged and informed about his life, which helped him to build a strong personal brand and establish a deep connection with his viewers.

By consistently publishing high-quality content, he was able to build a loyal following, establish a deep connection with his audience, and leverage the power of algorithms to grow his channel.

More confirmation

Independent artist Russ is another prime example of how consistency can lead to tremendous success. He released one song per week for almost two years and has since become a multi-platinum selling recording artist. This consistent approach to music production and release helped Russ build a dedicated fanbase that eagerly awaited each new release.
Russ's weekly releases gave fans a reason to keep checking back to his channel, creating a virtuous cycle of engagement and growth.

The list of successful individuals who prioritize consistency is endless and I gave these 2 examples for their extreme nature but the same principle was applied by Joe Rogan or Alex Hormozi that is probably flooding your Linkedin feed right now.

Connection

Another big factor in determining a successful video content strategy is the audience connection. When we publish video content consistently, we form a deeper connection with our audience. This works in the same way you form a deeper connection to a friend you see or talk to on a regular basis. A good example of this is the rise of the daily streamers, where gamers and debaters have built careers by leveraging this.

By publishing consistently, we're not only developing the habits of writing, producing, and publishing, but at the same time, we're developing the audience's habits to engage with our content. This is critical for building a loyal fan base and growing our brand. It's important to keep in mind that creating a successful video content strategy is not about publishing one viral video

and hoping for the best. It's about creating a consistent stream of quality content that resonates with our audience.

Conclusions

Studies have also indicated that customers respond far more favorably to video content than nearly any other form of media. Google and other search engines are also showing a bias towards promoting video content on their search rankings, which is why businesses of all types are now producing more video content than ever before. The online visibility of any company can be improved immensely by releasing high-quality, relevant video content on a regular basis.
Businesses can learn from example like the one's mentioned and apply the same principles to their own video content strategies.

To help our clients stay consistent with their video content strategy, we offer subscription service packages for video content production. This, on top of all the benefits of consistently publishing video content mentioned in this article, will also amount to 25 % saving on the service price for the long term commitment. On top of the subscription price discount, you will save time from not having to recruit and onboard on the brand guidelines for every video project and we will manage a library of video material that can be repurposed in future projects, this adding to even more future savings.

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SQONE Blog

Uncovering the Key to Video Content Success: Insights from Top YouTubers and Independent Artists

When it comes to creating a successful video content strategy, consistency is key. Just like in fitness where it's been scientifically proven that consistency beats intensity, the same applies to business when it comes to publishing video content.

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